It was recently reported that some orangutans in Miami zoo are using iPads as part of a learning program to increase communication with their trainers. As well as being a well-timed story for the recent release of the new iPad (nice work Apple), it also highlights the growing dominance of mobile computer technology on our daily lives.

You don’t have to look far to see this manifested in the everyday. Observe people on your next bus trip. Guaranteed, at least 60-90% have their head down, looking at a smart-phone or tablet screen. In the last business quarter, Apple iPads outsold all individual PC company sales during the same quarter. There is also a clear consumer shift to smartphones in all countries. Behind Singapore, Australia has the highest smartphone penetration at 37% and rising.

So what’s it to you? According to a Google report, 71% of Australian smartphone users browse the internet on their mobile devices. Having your site compatible for these devices is becoming increasingly important. And with four out five Australian websites not optimised for smartphones, it has the potential to give your business an online edge against competitors.

In a nutshell: These trends are definitely not monkey business. Please chat to us if you’re interested in learning more about optimising your site for smartphones and iPads.

You can call us on (02) 8850 2215.