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email marketing strategy

How running an email marketing campaign is like training to be a warrior

I was thinking the other day, while training to be a warrior, that it is a lot like running an email campaign… Kind of spooky in comparison actually.

Just like training to be a warrior, email marketing needs to have the proper planning, you’re not going to see results right away, you need to focus, you need to repeat the process a few times and you need to grow a beard and roar from a mountain top.