When your company makes a move to a new location, you don’t want to lose any customers along the way. What channels can you use to get your message to them?
Social Media for Business: Facebook
You’ve set up your company Facebook page and it’s looking real classy. What now?
In this installment of our Social Media for Business series we tackle those next essential steps – building an audience and sourcing content. We also take a look at metrics and cover the basics of Facebook advertising. There’s a glossary thrown in too. Dive in!
How to set up your company Facebook page
Part one of our Social Media for Business guide focused on how best to use Twitter to market your company. Next up we’ll be tackling that other social network – Facebook.
Facebook is undoubtedly the most popular social media site and the one that gets the most attention. You’d be hard pressed to find any major business that lacks a Facebook page these days, so it’s time your company had one too! Facebook is a great tool for branding, advertising, customer engagement and humanising your company. So let’s get started.
Onekonekt demonstration videos
Hager launched its new Onekonekt range of residential MPDs (or modular protection devices) with some help from the creatives at Orion.
The strengths of this new wiring technology lies in the safety of the product plus ease of installation; points we illustrated when designing the product brochure and the production of two short videos.
Social Media for Business: Twitter
Getting started on Twitter can be tricky business. There are a lot of new terms to learn, it’s very fast paced and if you’re new to social media it can take a bit of getting used to. To accelerate you along that learning curve we’ve put together a handy guide on getting a Twitter account started for your business.
Understanding your Email Campaign Results
We have a lot of clients who use our email marketing system to keep in touch with their subscribers. If you’re one of them, you’ve probably come across our reporting system as well. It’s very comprehensive and offers a load of information, including who’s been reading your content, who’s shared it across social media, and what times people are accessing your campaigns – all valuable marketing data!
We’ll use the October Orion Newsletter* to describe some of the features you may not know about, and answer some common questions.
Social media survival
Social media is word-of-mouth on a giant scale and is recognised as one of the most influential of all marketing channels today. Despite this, many businesses don’t engage in social media.
When surveyed, the main reasons given were;
- Lack of understanding of how it all works
- Difficulty in establishing return on investment; and,
- Fear of something going wrong.
Social media is not going away. Avoiding it is not a strategy. Brands can be negatively impacted by social media whether or not they choose to participate in it. If your company does choose to have a presence on social media though, it increases the ways you can monitor and influence the impression of your brand; plus you’re in a better position to curb any impending disaster before it takes hold.
Space Invaders competition winner announced
Space Invaders competition winner Alan Ling (left) receives a $500 cheque from Orion Creative’s Managing Director, Mark Rowe.
With a mind boggling score of 111420, Alan Ling more than doubled the score of the second highest placegetter – his daughter, Meaghan.
Third place goes to Peter Simmonds, with a number of others following closely behind on the leaderboard.
Mr Ling’s score was so incredibly high in fact that we needed to see it for ourself. We invited Alan into the office to demonstrate his prowess. He kindly accepted the challenge and joined us this morning to show us his winning style.
Guardian Safety site is fully populated
After a full day of photography at the Orion Creative in-house studio – plus a website design and build – the new Guardian Safety site is live and fully populated!
October round-up
Glitzy new sites New sites launched this month include the gorgeous girlglitz.com.au. Created for makeup artist Donna Rowe, it showcases her stunning photography and makeup artistry. By all accounts, the site is exactly how Donna
E-marketing, spam and my business
When we think spam, it’s often a junky email offering ph@rmaceut!cals, Casino Royale or fake Rolex watches which spring to mind. True, we may also think Monty Python.
But spam is not always as obvious as those dubious messages sent en-masse. As business owners or employees are we ever –GASP!- unwitting perpetrators ourselves?
Space Ninjas crash website launch
What better way to launch a new website than to make a game of it?
We reckon a game of custom-designed Space Invaders is the perfect way to launch the new Orion website, and we want you to play! Dust off your old arcade-era know-how, flex your space bar and pit your skills against the tenacious invading aliens. And if you can do it better than anyone else, you’ll win $500!*. Competition closes November 1.
