The Brief

Xcode Life Sciences wanted a fresh, appealing branding to launch their new products in the revolutionary field of genomics. This included packaging, analysis and reporting booklets, brochures and expo stall materials plus an eCommerce website to enable customers to securely make their purchase.

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Our solution

Making use of the varied expertise of the Orion team, we were able to create clear and cohesive marketing solutions that created a strong, memorable brand that could be integrated across various channels. There was plenty of design opportunity here, as well as copywriting, given the large amount of information that accompanies the product when purchased (such as a booklet of health lifestyle tips) as well as marketing materials including brochures, banner stands and wall graphics.

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Our web developers built a website using the Drupal CMS to allow easy updating of content, plus secure eCommerce transactions. Take a look at the Xcode Life Sciences website.

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Genomics is not a widely known topic, so to assist with explaining the concepts behind the product, we were asked to create an animation which would be displayed both on the website and on monitors in locations such as expos. It incorporated the icons and other designs elements the design team had developed, while we worked on script and voiceover for the finished product.