A picture may paint a thousand words, but pictures don’t sell propositions, benefits and service offerings quite like text does.
Our creative studio is based in Sydney’s Hills district and our copywriters have extensive experience. We’ve worked with big brands (and small ones too) across digital, online and print channels, producing high-quality copy that leaps off the page with propositions that engage, entice and activate.
The best copy grabs attention. It scintillates, dazzles and shines. But most importantly – it hooks the reader, engages and converts.
Copywriting is the art of persuasion and a highly effective marketing weapon if wielded the right way. Never underestimate the power of well-written words and their effect on how your customers connect with your brand.
Our professional writing services include:
- Content Marketing
- Events and Promotions
- Search Engine Optimisation (SEO)
- Research and Editorial
- Editing and Proofreading
Our team have loads of wonderful ideas, and we’ll create great copy that will influence and inform. It’ll be concise, succinct, engaging and it’ll fit with your tone of voice.
Orion Creative’s writers (we call them Content Producers as that’s what they do) are highly experienced, with exposure to many specialist and technical fields. They know how to promote your strengths, services and products with authoritative high-value content that leads to great engagement and sales uptake.
Our motivated crew will tell your story from an authentic, audience-relevant perspective, discovering the sweet spot that lies between what you want to say and what your audience wants to hear.
Ready to get started?
We’d love to have a chat about your project.
02 8850 2215 | firstname.lastname@example.org
Check out the kinds of projects we regularly sink our teeth into:
The copy on your website has a major influence on how high your website ranks in search engines like Google and Bing. Search engines use complicated algorithms to rank websites according to how relevant they are to the keyword/s searched, how rich the content is and how often it’s updated. So regularly producing and/or refreshing content will help push your brand towards the top of search engine listings – and drive more traffic to your site. But of course, it can be difficult to prioritise the time and effort involved in producing fresh web content.
By engaging Orion’s Content Producers, we’ll either work from scratch to create copy that perfectly reflects your brand, or rewrite your existing copy to add value and volume to what you do. We can also write regular content (blog posts) that will keep your site fresh and performing at its best.
Articles and Editorials
Editorials are a great way to attract and educate potential customers in a method that helps them understand and trust your brand enough to buy from you. They’re also a key component to a good content marketing strategy – informative, engaging and highly shareable (blogs, social media, etc.). In essence, articles and editorials can be a brilliant way to tell your story, build your brand and establish your business as a leader in your field.
Good editorial content can be difficult to construct. Rather than simply promoting your products and services, editorial coverage provides real value to customers or prospects, and the Content Producers at Orion will identify the best angle to bring style and substance to your offering. With a strong and engaging story, we’ll craft copy that adds credibility and piques the reader’s interest.
Digital and Print Advertising
To get more customers on board, it’s essential to improve your presence – online and in print. Going it alone can take a lot of time, resources and effort to be effective. Lucky for you, Orion’s Content Producers are standing by to show you off!
Headlines and taglines. Emails and social media. Events, products and branding. We cover it all and we do it with style. We’re results focussed and pride ourselves on getting your message out there to improve your visibility and deliver tangible results.
We make your product, event or campaign relevant and seen in a crowded marketplace. Our team of lateral thinkers use a creative and indirect approach to create unique content that truly stands out.
Our marketing collateral is written to sell – without the hard sell. We write in a manner that connects prospects with your brand and delivers a clear call to action. By addressing the problem or job to be done, our Content Producers deliver value propositions that leave your customers wanting more.
Crafting catchy and succinct script for video or radio advertising can be challenging. Our talented wordsmiths pen stories for other people’s mouths, and they do it in a way that brings life to narratives, characters and products.
When it comes to scriptwriting, our copywriters don’t mince words. We keep things simple and speak to your audience’s eyes and ears – grabbing their attention and clearly communicating a call to action.
Words that move people to engage, mean more people will see your posts. Using comical, nostalgic, ironic and emotional content has the ability to elevate mundane images to viral status. And this, of course, opens the door to some seriously creative and punchy social media copy.
Regardless of the social media platform your brand is active on, our Content Producers will string together great copy that will engage your followers effectively. We’ll identify and use strategies that will help you stand out from the crowd, giving your audience a reason to consume your content.
Brand and Product Naming
Devising a brand or product name that reflects the complexities of your business, ethos, people and offering in one succinct word or collection of words is tough. And it’s important. Names carry a lot of weight – influencing your market appeal, scalability and brand potential are just a few components that are impacted by the name you choose. No pressure, right?!
Using best practice methodology, the team at Orion devise naming options that not only reflect you and your business, but also resonate with your audience. We consider our outsider perspective to be a privileged position, able to see the coin from both sides. And we use this position to create inspired and purposeful naming solutions.
As a solid alternative to hard pitching your products or services, content marketing creates genuine connections through relevant and meaningful content. By solving your customers and prospects issues with valuable, non-salesy content, you’re building a mutually rewarding relationship for your brand.
Able to identify genuine opportunities to connect with your customers, our Content Producers will create compelling content that leaves an impression on your audience, builds your brand, and appeals to third party online and offline publications.
Design is impactful, but it’s the words that motivate, inspire, persuade and impress. It’s the words that make the sale.
A well written website, brochure, email or ad will make people want to do business with you. Poorly written marketing material, full of typos and waffly sentences, will send your customers elsewhere. So, for cracking campaign concepts, catchy headlines, irresistible call-to-actions, memorable brand names, compelling marketing content and more, our team of highly experienced copywriters/Content Producers will devote the energy to your project that it deserves.
And the rewards will speak for themselves.