Case IH and Case Construction approached Orion to help develop the look and feel for their new customer loyalty rewards program. The program had to stand alone as its own brand, but be similar in tone to its parent company and appeal to their predominantly male target market.
Orion’s copywriting team presented a short list of options to help the client coin a suitable name for the program. The end result was ‘Power Plus Rewards’ which combined the two brands under a standalone umbrella. Content was also written by our professionals for a variety of marketing elements, including print collateral, dealer communications, the website and script for a video.
Orion developed the website skin, a range of flyers, brochures and letterbox droppers to visually communicate the various program benefits. The logo incorporated the metallic textures and beveled edges found in the existing branding to retain a sense of familiarity and security.
Orion also designed a Power Plus Rewards character to use throughout the marketing collateral. This helped demonstrate the membership sign-up process and rewards that could be claimed.
The team produced a video to include on the Case IH Parts & Service website and social channels. The team handled the whole production from storyboarding and voiceover scripting to the final edit and animation. To bring an extra level of quality to the production, the character was drawn and animated traditionally.