Established in 2009 under its flagship Elderton Homes brand, RILOW Property Group has grown from a single display home in Kellyville Ridge to a multi award-winning group that offers high quality, end-to-end property solutions throughout Sydney and surrounding regions. The group’s brands include Elderton Homes, Millbrook Homes, White Square Properties and Bluestone Developments (NSW).

The brief

The client wanted to market a new residential subdivision in South West Sydney and Orion provided a wide range of expertise to meet their requirements, leading up to the launch in February 2019. The launch project included naming development and tweaking of their new logo, as well as writing and designing marketing collateral. Digital marketing and social media posts were created to target prospects, and a stand-alone microsite was built for the new development.

The solution

The team at Orion started by coming up with an appealing name for the development based on a brief from the client that included important information on the history of this parcel of land. The client specified the name must include the surname ‘Rohan’, and from a list of over a dozen alternatives presented to the client, ‘Rohan’s Run’ was chosen. The logo was then finalised.

Marketing collateral was written by our copywriting and content crew and subsequently designed and produced by our talented design, web development, photography and video production team. A landing page, stage plan, 8-panel brochure and outdoor all-weather signage was created, plus social media posts and email campaigns implemented to promote this new release.

Orion produced a range of videos and photography across various locations close to the development. Our post production people edited the clips together, added on-screen text and laid down a vibrant background music track, to create an engaging 60-second promotional video.


The project is in a very competitive corridor so we wanted to create something which was different to the other developments in the area and would stand out.

– RILOW Property Group


The response

RILOW Property Group was delighted with the work.

“With Rohan’s Run, we needed help finalising the branding and setting up all of the marketing mediums to promote our new land subdivision at Austral. The project is in a very competitive corridor so we wanted to create something which was different to the other developments in the area and would stand out.  Orion Creative helped to implement the branding and materials which included creating a microsite, promotional video, brochure and other key items to help sell the project. I have worked with Orion Creative for over a year now and I have always found them to be very helpful and quick to finalise jobs for us.”  Melissa O’Sullivan, Group Marketing Manager, RILOW Property Group.

Need a hand with your next project?

The Orion Creative team are experts at designing, building and writing digital projects and creating strategic or tactical campaigns that make a tangible difference. Contact us and we can chat about how we can promote your products and services, boost your brand, and grow your business.


This article was written by Philip Jenkinson on 11 February 2019.

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