Design an Ad is a Fairfax Media initiative that drags local school students away from computer screens and asks them to put pencil to paper.

The community-based initiative gets school kids to draw a print advertisement for a local business, therefore bringing together the community, local businesses and schools. Winning entries receive cash prizes, with over $50,000 up for grabs.

This is the first time Design an Ad has gone online in its 26 years. You can check out the website here. And here’s what the client had to say.

“The launch of the Design An Ad website is a major new initiative for Fairfax Community Newspapers.

We now have an easy one-stop access point for schools, businesses and sponsors to get involved; cutting paperwork, lifting the message and increasing engagement.

We had schools logging on and entering within hours of the Design An Ad campaign’s launch.

Apart from our own staff, much credit for the successful launch should go to our developer partners, Orion Creative who took our ideas from discussion to conclusion with a minimum of fuss and a lot of creativity.”

Glenis Sheldrick, Special Projects Manager at Fairfax Community Newspapers

You can view the site now at designanad.com.au