Social media marketing has always been considered an important part of any digital marketing strategy, however the continued rapid development of the digital sphere has seen it quickly become a necessity. With almost 80 per cent of Australia’s population logging onto social media daily and a grand total of 3 billion people worldwide, it’s not hard to hard to see why social media marketing has become the No.1 strategy brands and companies are using to reach and communicate with their audiences across the globe.
That being said, the social media landscape is not an easy one to navigate, especially for those without much prior experience. A/B testing a boosted post on Facebook? Targeting businesses in a specific suburb with 5-20 employees on LinkedIn? Orion can do it.
Knowing your target audience is active on social media is one thing, but successfully reaching them with the right type of content, with the right messaging, at the right time, is another.
This is where Orion Creative can assist. While some people claim to be social media marketing experts, others can prove it, and Orion are a company with a proven track record of generating outstanding results for our clients on Facebook, Instagram and LinkedIn since 2012.
Build your brand awareness – get recognized, get known
Every business wants to develop a strong presence on social media, but it can often feel like an uphill battle when you’re up against so much competition, making you feel more like just another face in the crowd.
With more people and businesses active on social media than ever before, getting your target audience’s attention and building brand awareness is easier said than done. Lucky for you, that’s Orion Creative’s bread and butter.
We understand that as no two businesses are the same, no two social media strategies should be the same, either. That’s why we work closely with every one of our clients to develop a deeper understanding of their brand’s personality, what they stand for, and how they differentiate themselves from their competitors. Then we get to work.
Orion Creative’s social media marketers have worked with hundreds of businesses of all shapes and sizes in increasing their brand awareness by building their online presence, creating content that engages their target audience and turning their social platforms into ones that demand attention on the news feed.
Create cutting content – give your audience what they want
The content businesses post on social media is one of the most important factors of success, however it’s also probably the most common thing that so many seem to get wrong. Considering the amount of content that gets posted every single day directly competing for a user’s attention, creating content that catches the eye and stands out from the crowd is paramount.
Content plays a huge role in achieving business and social media objectives such as brand recognition, thought leadership, audience engagement and lead generation. Whether your goal is to entertain, educate or inspire, the content you post helps engage your audience and cement your position as a go-to destination for your customers.
When considering the value of content on social media, it’s important to understand that ‘content’ is a far-reaching term that includes everything from images, videos and gifs, to blog posts, white papers and even the accompanying copy in the social post. Everything you post makes a difference, taking you one step closer in your quest to build long term relationships with your online audience.
Orion’s social media marketers have vast experience in planning and creating content for brands across Facebook, Instagram and LinkedIn that builds trusting relationships with their audience, while at the same time supporting the needs of their business. We take the time to understand the ins and outs of every business we work with to ensure the content we create reflects the unique perspective of their brand.
All of the content we create for our clients is made in-house by our graphic design, video, and copywriting teams, most of whom grew up in the ‘social media generation,’ and are well-versed in creating content that generates results.
Paid social – target who you want, where you want, when you want
Those somewhat familiar with the social media algorithms will be well aware of the limitations the platforms place on organic content. If a business with 1,000 followers posts an article to Facebook, not all 1,000 people will see the post organically on their new feed. In fact, it’s likely that – depending on the quality of the content and how much engagement the post receives – only a small percentage of that number will actually see it.
To better increase your chances of reaching your target audience at exactly the right moment, you should consider investing in paid social media advertising. Paid social is available across Facebook, Instagram and LinkedIn, utilising sponsored content and advertising to boost your brand’s presence. It allows you to reach more of your existing followers, those who are yet to follow your page but have shown interest in your product/services in the past, or those who fall within your specific target demographic.
As this method requires businesses to invest some of their hard-earned money, it’s critical that your paid campaigns are correctly optimised to maximise both your social presence and your ROI – so why not leave it to the professionals?
Orion Creative’s social media specialists know the very best and latest ways to create, schedule, bid and optimise your paid social campaigns to ensure that prospects, in specified locations, are seeing and responding to your content – for your short-term success and your long-term brand growth.
“Social media will help you build up the loyalty of your current customers to the point that they will willingly, and for free, tell others about you.”Bonnie Sainsbury
Trust Orion – a proven track-record of results
With so many businesses offering social media management, it can be hard to know who to trust. They all promise the world, but you’re left asking yourself questions such as: will they understand my brand? Will they be able to generate results? Are they passionate about what they do?
When you work with Orion, you can rest assured you’re in safe hands, because we’re not only incredibly knowledgeable in the social media marketing space – we also love what we do. Being able to see the traffic coming in, finding out who’s converting, and analysing which messages are resonating with people is extremely exciting to us, and we promise to put the same levels of enthusiasm and commitment into your brand as we do our own. Our skills include creating powerful lead-generation and sponsored content, writing engaging articles and other digital content, plus setting, reviewing and monitoring bids and budgets to enhance results.
Over the past two years, our social media marketing team have managed over 250 B2B campaigns spanning across 10 company accounts and 12 countries, and have generated an incredible 4,500+ leads for our clients. We’ve also run multiple B2C tactical campaigns on Facebook, Instagram and LinkedIn for Sydney-based businesses, successfully promoting events, new offers, product lines and services for companies large and small.
Get in touch with Orion today, and let us know what we can do to get you started on your journey to start profiting from the power of social media marketing.