Orion Creative has been the major sponsor of the Rouse Hill Rams Sports Club since inception 10 years ago. Our sponsorship entails the creation, maintenance and refresh of all branding and marketing.
Orion were engaged to modernise the Club’s website to allow greater user functionality; increase brand awareness and engagement to attract new members and retain existing business; and ensure the brand worked across multiple sporting codes.
Orion chose to reflect the hidden alter-ego sporting lives of unassuming everyday people. The result was the birth of an attractive branding campaign designed in tandem with a functional, information driven website, accessible on all devices.
The website solution needed to be dynamic, visual, and easily navigable while providing access to all necessary information. Orion were able to combine six divisions (all with their different websites) into one centralised website using a customised Drupal Content Management System (CMS).
Rebranding was not limited to the website but extended to logo development, imagery content (including photography), email marketing campaigns, brochures and banners.
The Orion Effect
The brand redevelopment was successful and the overall impact can be seen in a massive uptake in sports-loving participants of all ages for the club. Increased awareness and engagement from both existing and new players was also evident.