One of the very first pieces of advice we receive as children is that we shouldn’t judge a book by its cover. But when customers are browsing the web looking for a business that can solve their problems, that’s exactly what they do. When potential clients come face-to-face with your homepage after finding your website on Google, what’s the first thing they see? Is it a free, generic stock image that a hundred other businesses are also using, or are they presented with the warm, smiling faces of a team that can help?
Orion Creative’s photographers are experts at capturing a business’ individuality in each and every shot they take, and will use high-quality, evocative imagery across your website, social media and marketing collateral that helps people connect with your brand.
Professional photography also helps capture a customer’s interest and improve your business’ online visibility. In fact, studies have shown people are 80 per cent more likely to engage with content if it’s paired with an image and 65 per cent more likely to remember what they read or heard.
If you’re after clean, professional photography that makes your business shine, look no further than Orion Creative. Our photographers have years of experience working with businesses like yours, taking visually appealing pictures that catch the eye, get people clicking, and leave a memorable impression in the minds of customers.
Build lasting connections
When customers visit your website, they initially want to get to know you, what you do and why you do it. Just like a relationship, customers will be more inclined to do business with you if they feel a connection to your brand, and imagery is a great way to achieve this.
People connect with strong imagery, so using pictures that relate to your business, services or products gives customers a chance to form that connection with you before the two of you have even met. This is especially important to businesses in professional services industries such as legal or finance, where people are trusting you with a whole lot more than just a single product purchase.
People are more likely to do business with someone they know and trust, and Orion Creative’s photographers can snap the perfect photos that spark that initial connection, build trust and help potential customers get to know the real you.
Showing images of your team, products or business in action throughout your website and marketing collateral lets people see who they’d be working with, get a glimpse into your process, and imagine themselves being a part of that experience.
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Establish your brand identity
Imagery plays a crucial role in how your business presents itself and communicates with the public. Whether you want to portray your business as one that’s fun, corporate, or somewhere in between, imagery gives you the opportunity to really showcase your brand’s personality.
To ensure your business looks its best across all platforms, you’ll want a range of consistent, well-crafted photos that portray who you are, what you stand for, and what makes you unique. For professional brand photography in Sydney’s Hills district and surrounds, look no further than Orion Creative.
Our photographers are experts at taking a range of professional images that visually represent your business and brand identity through their use of colours, tones, perspectives and more. These can include photos of you, your team, your products, your workspace and other things that makes your business unique – whatever you need, we can snap it.
Stand out in a crowded market
Where are you currently getting your photos from? If you’re trawling through stock websites or taking them yourself, then you’re not making the most of what is a valuable resource at your disposal. In a crowded marketplace, you need to do anything you can to get a leg up on the competition, and using the same images several other companies have on their website isn’t going to cut it.
Orion collaborates closely with each and every one of our clients to ensure every picture is unique and aligns with their brand, promoting the right messages, with the right looks, throughout all their communications. If this sounds like something that would benefit your business, we’re ready to go.
Photography should be an influential aspect of your overall marketing strategy, but you need to make sure you have the best equipment and experienced personnel on hand to create high-quality images that will bring your brand to life and help people connect with your business.
Orion Creative are proud to offer a state-of-the-art, in-house photography studio based in our offices in Sydney’s Hills District which provides a perfect place for us to snap memorable imagery that wows audiences.
When you work with Orion, you can rest assured that you’re getting images of a professional standard that you won’t see in the marketing materials of your competitors.
“Photography for me is not looking, it’s feeling. If you can’t feel what you’re looking at, then you’re never going to get others to feel anything when they look at your pictures.”
Don McCullin
Nail brand consistency, get results
Great photography is an integral part of building a strong brand presence, and one of the key facets of good branding is consistency. You might have your logo, colours and fonts locked down, but if your photography isn’t in alignment, you’re setting your customers up for a confusing experience.
If you can’t brand yourself correctly and keep your content and imagery consistent, how do you expect your customers to truly understand your business and what is represents?
When Orion’s photographers get assigned a project, we take the time to fully understand the client we’ll be shooting, and then create their strategy accordingly. This ensures every photo we take is tailor-made to radiate the uniqueness of that business, and that brand consistency is maintained.
We’ve helped many brands maximise their potential via meaningful photography, and we have no doubt you could be the latest satisfied client. Choose Orion today – we’re sure you’ll see results in a flash.
