Stock photography is bloody useful, cost-effective, quick and easy, but it can also come off a little lazy, too general, and far too easy to spot.
Here we lovingly call it B-roll—need a man holding a hammer to fill some empty space? We got that b-roll!
For a recent project, Citrix wanted to illustrate a PowerPoint presentation with many very specific photos. The main problem of course would be sourcing them all, but trying to tie them together would be a problem too, when they’re all from different photographers and shoots.