In Part 1 of our Social Media for Business: LinkedIn article, we discussed what a LinkedIn company page is, how to create one, how to add your products/services and how to make it look ace. Now that we’re all set up, it’s time we started posting updates, joining groups and gaining insights into our followers’ interests and behaviours.
Social Media for Business: LinkedIn (Part 1)
LinkedIn is one of the largest social media sites in use today – and it has one key difference from the Facebooks and Twitters of the world – its user base consists entirely of professionals. You won’t find any Instagrammed shots of today’s lunch or mopey status updates here, it’s all business on this side of the ‘net.
