Are you introducing email campaigns into your marketing communications?
Wanting to get better results from the emails you send?
This article will help you write engaging emails that help you meet your targets sooner.
Write a winning email subject line
When your email arrives in your subscriber’s inbox, there are two things that straight away impacts the likelihood of it being read. These two things are
- the identity of the sender in the “from” field, and
- the email subject line.
As for the “from” address – keep it simple and recognisable with your company name. But how do you write a subject line that will get your email opened?
Understanding your Email Campaign Results
We have a lot of clients who use our email marketing system to keep in touch with their subscribers. If you’re one of them, you’ve probably come across our reporting system as well. It’s very comprehensive and offers a load of information, including who’s been reading your content, who’s shared it across social media, and what times people are accessing your campaigns – all valuable marketing data!
We’ll use the October Orion Newsletter* to describe some of the features you may not know about, and answer some common questions.
E-marketing, spam and my business
When we think spam, it’s often a junky email offering ph@rmaceut!cals, Casino Royale or fake Rolex watches which spring to mind. True, we may also think Monty Python.
But spam is not always as obvious as those dubious messages sent en-masse. As business owners or employees are we ever –GASP!- unwitting perpetrators ourselves?
