Google confidently tells us its Display Ads appear on websites that are ‘relevant to what you’re selling’. Our own experience has shown that Google has a pretty broad definition of ‘relevant’, and the traffic Display Ads bring often have a much poorer conversion rate than your regular ol’ Adwords that appear on search engine results page.
With mobile apps and games emerging as a major source of advertising revenue, we’re told that as advertisers we’re getting more and more options to touch our target market.
But if we allow Google to choose who sees our ads, may we be unwittingly throwing our advertising dollars away?
