There’s never been a more important time for high quality web design than right now. With more people choosing to interact with brands and businesses virtually rather than in person, websites are quickly becoming the new shopfronts.
While strong branding and eye-catching web design have always been integral parts of digital success, the difference now is that businesses are being forced to explore new and unique ways of reaching their audiences. As a result, we’re finding out just how much of an effect strong web design can truly have.
That’s where Orion Creative comes in. If you need to update your online presence with a new, modern website design, we’ll be with you every step of the way from consultation through to implementation. No job is too big or small, and our experienced web designers can offer a fresh perspective in creating the perfect design to suit your business needs.
Web design that strengthens brand consistency
Your brand is more than just a logo – it’s the story that connects people to the products and services you offer. And there’s no better way to tell this story than through the design of your website. When the look and feel of your website are in alignment with your brand, a potential customer will notice the consistency and feel far greater levels of engagement and authenticity towards your business.
If you’re looking for web design in Sydney that successfully conveys your brand’s story, Orion Creative have an expert team of web designers with years of hands-on experience designing, building and launching modern, user-friendly websites that not only look great, but that also get results.
Our designers understand there’s no one-size-fits-all approach for web design, so you can rest assured knowing that when you choose Orion, the fonts, colours, images and personal touches we choose when designing your website will be 100 per cent, uniquely yours.
Seen enough already?
Let’s get started on your next project
Custom web design tailored to your needs
No matter how you envision your new website to look and feel, Orion’s web designers can build it. We not only take the time to understand the brand’s we’re working with, we also actively listen to what they want and then turn these ideas into reality.
Every business has their own strengths and points of difference, so it’s important to have web design that’s tailored to your brand and expresses your uniqueness. Orion’s web design team build sites that align with a brand’s goals, strategies, and messaging, resulting in a guaranteed look of individuality.
Our custom web design highlights only the features that you want associated with your business, giving you a visually appealing platform to build a unique online presence, as well as an opportunity to emphasise your services and selling points that set you apart from the crowd.
Responsive web design for every user, every device
In the last 10 years, the type of device the majority of people use to visit your website has shifted significantly. In 2011, almost everyone (95.55 per cent) was using the internet solely on their desktop/laptop, where today 54 per cent of potential customers will visit your site on their mobile device.
Therefore, while you may have gotten away with it a couple of years ago, it’s no longer enough for your website to look good only on a computer screen.
Orion’s team of developers are knowledgeable in the creation and implementation of responsive web design – an approach to web design that makes your web content adapt to the different screen and window sizes on a variety of devices – meaning that your website will look great all the time, regardless of whether someone is browsing on their desktop, laptop, smartphone or tablet.
Navigation that leads the way
Well thought out, strategic navigation can be the difference between someone spending 30 seconds or 30 minutes on your website. Navigation that is too complex or is poorly designed is a huge turn off to website visitors, and will more often than not push them into the arms of a competitor with a website that’s actually easy to use.
Good navigation, however, does far more than just help someone find their way around your site. A website with good navigation will lead to an increased amount of time people spend on your site, an increased chance of sales, and an overall improved user experience.
Orion’s web designers fully understand the importance of navigation and website accessibility, and will always make it a priority when designing your site.
“Don’t design for brands. Design for people interacting with brands.”
Anonymous
Nailing the first impression
When someone visits your website for the first time, it takes them less than two-tenths of a second to form a first impression, and a large part of what makes up this first impression is your website’s design.
But these first impressions are more important than you think – if a potential customer’s first thoughts of your business are positive, it will have a ripple effect on numerous other marketing efforts such as boosting SEO campaigns, increasing conversions and helping your brand stand out against competitors.
This means that you only have one shot at impressing a potential customer – so why not let Orion Creative help ensure you make it a good one?
Orion’s team of design experts have years of experience creating exemplary web design experiences, helping businesses nail their first impressions time and time again. If you’re looking for a visually appealing, interactive, user-friendly website that sets your business apart from the competition, our team will meet and exceed all your expectations to ensure your website exceeds the expectations of your customers.
Frequently asked Questions
A web designer is responsible for creating the visual aspects of a website. Often, they design the page layouts, including where elements are placed, producing pages as a static mock-up, which are then provided to a developer to turn into code. They utilise specialist design programs such as Adobe XD, Figma and similar.
A web designer is responsible for creating the design and layout of a website or web pages. While their page layouts may look like a working website, they are actually closer to static images. Web developers convert those designed page layouts into interactive pages, which are written in code.
Web design focuses on designing the visual and interactive elements of websites and digital interfaces. Web designers work on the layout, navigation, design and overall aesthetics of websites and landing pages to enhance the user experience. Whereas graphic designers often work on static visuals and print materials. Both consider factors like colour, typography, and composition to convey a message or evoke a specific emotional response. These days, a growing number of graphic designers also have web design skills.
No marketing element carries more weight than a visually appealing and well-built website – the gateway to your organisation. A mere ‘good’ website won’t suffice to cut through the noise and stand out from your competitors, with a remarkable site being able to transform site users into enthusiastic customers and brand advocates. Skilled website designers know that it must be easy to navigate, look inviting and approachable on every page , have responsive design for optimal performance on any device, be search engine optimised, with well-structured data, fresh quality content, clear call-to-actions, fast page loading, and with all security protocols followed. The benefits of this include greater time-on -page, deeper engagement, more positive interactions, and ultimately, more sales.
If you want to guarantee the business you work at gets poor results from the company’s website, bad website design will do it. Seven things that most bad websites have in common include: a cluttered and overly busy layout with not enough white space on the pages, hidden site navigation menu, lack of colour contrast, a disregard of website accessibility fundamentals, confusing or boring content that’s hard to read and riddled with spelling and grammatical errors, a lack of clear call-to-actions, and architecture that is not mobile-friendly, so pages look disjointed across various devices.
Every business has a different focus and different needs, yet the main types of web design include the following 12: eCommerce, responsive, dynamic, portfolio, magazine-format, static, blog, small business, landing page, brochure style, Wiki, and membership/paywall site. Generally speaking, the better the web design and the content within, the better results you’ll get, with remarkable website design having the potential to positively impact various facets of your company, such as revenue, sales, building trust, and improving customer engagement.
Depending on the budget and the brief from the client, web designers have plenty of options to obtain stock images for free or via a license fee to use online. Generally speaking, there are more high-quality image choices available on paid sites such as Shutterstock and iStock than there are on royalty free sites such as Pixabay and Pexels. These two ‘free sites’, have thousands of images licensed under Creative Commons Zero (CC0), which means you can use them without asking for permission or giving credit to the photographer. However, so can your competitors. Talking of photography, arranging a photoshoot can provide far more engaging photos of people who actually work for the company and/or visually represent the typical customer or client. It doesn’t have to be cost prohibitive and the images will be fresh and unique to the website and copyright-protected too.
