A PLATFORM WITH PURPOSE
MyAFSA is a collaborative industry hub created to support and guide franchise professionals across Australia. Their mission is to make learning, communication and connection accessible to everyone in the franchise community.
The brief
MyAFSA approached Orion Creative to bring to life a platform that enables the franchise community to share learnings, insights and information openly and without bias. Their goal was to create a central space where leadership is fostered, collaboration is strengthened and learning becomes accessible for everyone in the sector.
Our Approach
Orion Creative partnered closely with MyAFSA to bring their vision to life. We began by clarifying their strategic direction and understanding the role the organisation plays within the franchise sector. From there, we refreshed their brand identity and rolled it out across a new digital platform designed to make learning, communication and collaboration accessible for all members.
Our scope of work on this branding, digital and communications project included:
- Strategic direction and brand foundations.
- Supporting collateral such as pull-up banners and stationery.
- Full branding refresh including logo, colour palette and typography.
- Website design and development to create a modern, intuitive online experience.
- Email campaign templates to support ongoing member communication.
- Video content development to explain MyAFSA’s purpose and value.
Results and Impact
The new brand and digital presence have given MyAFSA a strong foundation to support and grow their community. With a cohesive identity and clear messaging, the organisation now presents itself with the professionalism and authority needed to lead within the franchise sector.
The launch of their purpose-built website has created a central, accessible hub where members can learn, connect and share insights. Paired with branded email campaign template, video content and supporting collateral, MyAFSA now has a complete communication ecosystem that enables them to engage their audience consistently across every touchpoint. Together, these elements have positioned MyAFSA to deliver on their mission more effectively, strengthening their ability to support franchise professionals across Australia.
Ready to Transform your brand?
Orion Creative’s graphic designers, web developers, copywriters and animators are experts at creating something that feels right, looks great, and drives results where it matters.
Contact us today to discuss how we can help transform your brand or bring a new digital project to life, we’d love to partner with you.
