Thursday the best day for email campaigns

An analysis recently conducted by technology firm Responsys, put Thursday as the best day for email marketing campaigns. It also confirms what we already knew: Monday and Friday are not good days to send out campaigns.

The company analysed what it said were a total of one billion email marketing messages, sent by 350 marketers in Australia.

Thursday was narrowly the day that delivered the highest open rate for emails, of around 22%. It is also the day when the most emails are sent. However, the day that delivers the highest clickthroughs once an email has been opened is Tuesday, with about a 9% clickthrough.

Excluding the weekend, the days delivering the worst open rate are Mondays and Fridays. Friday also delivers the lowest clickthrough rate.

Via Mumbrella

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