Unless you’ve been living in a cave for the past decade, you’ve probably grown accustomed to receiving emails from various businesses spruiking their products or services. These are known as email marketing campaigns – and they could be the key to boosting your business.
By building a database of customers and regularly sending email communications, a business is able to build brand loyalty, convert sales, increase their exposure and gain invaluable information about their customers. Email marketing campaigns are particularly powerful for small to medium-sized businesses who may not have the budget or resources to launch traditional TV or print marketing campaigns.
What kinds of email marketing campaigns are most effective?
The type of emails you should be sending depends on what type of business you have. There’s certainly no one-size-fits-all solution. Have a think about what type of email content would entice your target audience to open your emails. Here are a few examples:
If you buy or sell goods and/or services online:
- Special offers
- New arrivals
- Product launches
- Holiday specials
- Sales reminders
If you run a more information-based website (such as a blog, news or a fitness website):
- Regular newsletters
- Industry news
- Testimonials and case studies
- Tips and advice
The power of customer data
Aside from spreading the word on what your business has to offer, one of the biggest benefits of email marketing campaigns is the ability to generate useable data about your target audience. Whether your email campaign is successful or not, the information you gain from the send out will help you develop your customer profile and pinpoint where your money and efforts are best spent.
Useful email marketing analytics include:
- How many people opened
- What time they opened
- How many people clicked
- Type of device
- Customer location
To really get the most out of your email marketing campaigns, it’s critical to make sure you take the time to test various elements of your emails. This will help you continually improve and make your communications more meaningful to your subscribers. Play around with different subject lines, imagery, content, send times and anything else you think will help generate valuable information.
How can we help?
Need to jump start your email marketing campaigns? We’ve got options for businesses of every size and sector:
From designing the concepts and writing copy to sourcing images and sends, we’ll take care of everything. Our team are experts at building email campaigns that will cut through the noise while staying true to your brand personality.
Self-manage your email marketing campaigns using our email marketing platform. We’ll whip up easily-updatable templates based on your branding and give you access to log in and populate content and imagery.
We can build and send emails from several different email systems. Get in touch and we’ll see what we can do with yours.