In the Spotlight: March 2018

We have a few goodies to share with you in this month’s In the Spotlight! A website redesign, product catalogue and ad campaign are just a small handful of jobs that have kept our creative juices flowing lately.

Worthington Homes website

We worked our magic to deliver a complete redesign of the Worthington Homes website. The residential building company wanted a new and improved website design that not only looked great, but was easy to navigate and appealing to their target audience.

This project required the works. Our copywriters crafted SEO-friendly copy from scratch. Our designers created a clean and responsive web design. And our developers made sure site visitors were treated to a top-notch user experience that was tasteful and functional.


Ontera Product Catalogue 2018  

We designed a 128-page catalogue that showcases modular carpet company Ontera’s complete product range. This asset serves as an important sales and marketing tool for the company, featuring striking product imagery, technical specs and swatches of each colour and pattern available.

For this print job, we decided to mix things up and incorporate a few unique features. Our designers experimented with different printing effects such as sealing varnish, clear foil and various different paper stocks throughout different sections of the catalogue. The end result was a polished, high-quality catalogue that allowed Ontera’s products to shine.

Ontera Product Catalogue


Case Construction 2018 campaign

Orion was engaged to create a series of print ads for Case Construction’s 2018 campaign, which showcases the construction company’s range of earthmoving equipment. The process started with a series of print ads that determined the look and feel of the entire campaign. This will be applied across a variety of different marketing collateral, including digital banners and eDMs.

Working closely with the client and various stakeholders, we developed an eye-catching series of ads that appealed directly to Case Construction’s target audience, while remaining consistent with Case Construction’s branding guidelines. Orion handled all the design and copy elements of the ads, which involved developing the key messaging, creating different dealer variations, resizing and producing 21 digital banner ads.

Case Construction Ad campaign


Do you need help developing creative that will bring your business to the next level? Give us a call – we’d love to hear from you!