Building a beautiful brochure for Elderton Homes
Elderton Homes has grown in size and reputation over the past 9 years, and is renowned for creating multi-award winning houses throughout Sydney, the Central Coast, the Hunter Valley and the Illawarra regions. As part of the Rilow Property Group, Elderton Homes build quality homes at affordable prices with a real focus on customer service, that flows from their display centres all the way through to handover and beyond.
Elderton Homes wanted to promote their new Knock Down Rebuild (KDR) proposition and walk-in studio on Sydney’s North Shore, with a glossy new brochure to be distributed both digitally and in print. The brochure needed to reflect the brand’s sophisticated and contemporary style with an impressive design and engaging content that was informative, persuasive and in keeping with their tone.
An Orion Content Producer established a direct line of communication with the contact for this project at Elderton Homes, to agree on the job parameters as Orion Creative was working to a very tight timeline. This meant key messaging was clear from the very beginning. The Orion copywriter on this job conducted their own research to get an overall understanding of the Knock Down Rebuild sector and quickly got busy doing what they do best – constructing compelling copy.
Wording was tweaked, finalised and approved, and then one of Orion’s graphic designers got cracking on assembling the 12-page brochure. Communicating Elderton Homes’ 5-step KDR process was a key piece to the brochure, and this was demonstrated with a seamless and inviting graphic treatment. Incorporating images that showcase the company’s stunning homes and the new KDR Studio completed the picture, with the designer creating a look consistent with Elderton Homes’ personality and style.
The result was vibrant, inviting and distinctly Elderton Homes. With the final addition of required legal wording, the job was completed in impressive time, and the client was delighted with the completed brochure. Here’s what Elderton Homes had to say:
“Having worked with Philip on previous projects, we knew approaching the team at Orion for the creation of our new KDR Studio brochure was the right decision. We were working toward a very tight deadline with a limited brief. Not only was the turnaround super quick, they also produced something that reads well and looks amazing. Thanks again team!”
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