When you’re juggling channels, campaigns and competing priorities, it can be hard to see where to focus. Orion Creative helps you understand what’s working, identify the opportunities worth pursuing and build a practical strategy for what comes next.
A strategy you can actually use
A good marketing strategy should help you make decisions, not sit in a folder. We start by learning about your business, your customers and the goals behind the work. Then we look at your current marketing, your market and the resources you have available.
The result is a strategy document that sets out your priorities, recommended approach and next steps. It gives your team a shared direction and a way to assess new ideas against what matters most.
What your strategy could cover
Every brief is different, so we shape the scope around the decisions you need to make. Depending on your business, your strategy may include:
- Business and marketing objectives
- Audience insights and customer needs
- Market and competitor review
- Brand positioning and key messages
- Review of current marketing activity and channels
- Recommended campaigns, content and channels
- Priorities, indicative timing and measures of success
We agree on the scope before work begins, so you know what the strategy document will include.
How we work with you
1. Understand the business. We meet with your team to discuss your goals, challenges, customers and what you’ve already tried. We review the information and assets you can share.
2. Find the opportunities. We assess the relevant market, audience, messaging and channels, then identify the areas most likely to support your goals.
3. Build the plan. We develop a strategy document with clear recommendations and priorities, then talk it through with you so your team can use it.
4. Put it to work. If you need help with delivery, Orion’s creative, web, content and digital specialists can turn the strategy into campaigns and assets. We can also work alongside your in-house team.
Strategy built with delivery in mind
Our marketing team works closely with you to understand your business goals and decide where to focus. We bring experience across brand, content and digital marketing to the strategy process, drawing on Orion’s creative and technical specialists where their input will strengthen the plan.
Because the people developing the strategy work alongside the people who build campaigns, websites and content, our recommendations are grounded in what it will take to deliver them. You can engage Orion for a strategy document on its own or discuss support to put the plan into action.
When might you need a marketing strategy?
You might be launching a new offer, entering a new market, reviewing campaigns that aren’t performing as expected, or trying to bring scattered marketing activity into focus. You may already have a marketing team that needs an outside perspective and a clearer set of priorities.
Whatever the starting point, we’ll work out the right scope before recommending a plan.
Frequently asked questions
The scope depends on your business and the decisions you need to make. A strategy could cover your goals, audiences, positioning, current activity, recommended channels and campaign priorities. We’ll agree on the deliverables before work begins.
Yes. We can work alongside your team to bring an outside perspective, assess current activity and set clear priorities. Your team can use the strategy to guide its own work or engage Orion for help with delivery.
No. The strategy document is designed for your team to use. If you’d like support putting it into action, we can discuss what’s needed and scope that work separately.
We’ll begin with a conversation about your business, goals and current challenges. Existing plans, campaign results, audience insights and brand materials are helpful if you have them. We’ll confirm what else is needed once we’ve agreed on the scope.
Let’s make a plan for what comes next.
Tell us what you’re working towards and where you’re feeling stuck. We’ll talk through your goals and recommend a sensible starting point.
