You’ve probably been told over and over (and over!) again that maintaining a blog is crucial to creating an online presence for your business. Now, this may seem simple (all you have to do is churn out a couple paragraphs, slap a photo on it and press publish, right?) but it can often seem like you’re making the time and effort to create posts and failing to get the results you’re hoping for. Having a business blog doesn’t have to be a chore, and by following these five super simple tips, you can go from taking your blog from drab to fab in no time.
Content marketing can seem counter intuitive to business owners. Essentially, it’s a method of communicating with your existing and potential clients without pitching your products and services to them. If it’s not sounding much like a traditional marketing strategy at this point, then you’re spot on.