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Facebook

Hashtag best practice

A hashtag is a device used in social media to group relevant conversations. Tagging a word with a hash (or pound) symbol makes it easy for our posts to be filtered according to topic, and any developments in these topics to be tracked.

It’s a simple yet powerful tool for building conversations and spreading messages – and unfortunately rumours too – as we’ll discover in a minute.

Facebook drops 20% text rule for cover photos

Blink and you miss it – keeping up with the latest Facebook cover photo guidelines keeps you on your toes.

As of July 1, 2013, Facebook updated its Page Guidelines by removing this line “Covers may not include images with more than 20% text.” They have not yet publicly announced the change or the reason behind it yet; it remains permission-by-omission.

How to set up your company Facebook page

Part one of our Social Media for Business guide focused on how best to use Twitter to market your company. Next up we’ll be tackling that other social network – Facebook.

Facebook is undoubtedly the most popular social media site and the one that gets the most attention. You’d be hard pressed to find any major business that lacks a Facebook page these days, so it’s time your company had one too! Facebook is a great tool for branding, advertising, customer engagement and humanising your company. So let’s get started.