There are normal flash ads on the web, and then there are rich media ads. No doubt, you’ve noticed them on sites like SMH and NineMSN, but you might not have known what they were called. These are the ads that show you a video on roll-over, or appear over the top of content, or even—in the case of an Avatar ad I saw recently—grab the whole bloody website, and shove it down in simulated 3D so they can show their own page above it. That’s cheeky! But it makes you notice and, as Ben would say, go “Ooo!”
