A Comprehensive Rebrand
The All Natural Kitchen is a food manufacturer based in Sydney’s Western Suburbs with a distribution network that spans the country. Their mission is to provide fresh, nutritious, all-natural food components on a large scale – products that are not only good for you, but taste great and won’t blow the budget.
The brief
Orion Creative was engaged to breathe new life into the food solutions company’s brand and marketing. After years without any significant updates, the brand had grown tired and lacked visibility. The goal was to modernise their identity with a fresh, contemporary look that would stand out and better reflect who they are today.
Our involvement began with a brand strategy session and market research, where we canvassed existing and prospective clients for feedback. Based on this, we proceeded to refresh their logo and rolled it out across all kinds of collateral, including stationery, signage and packaging.
To support their sales and marketing teams, we wrote and designed a suite of product brochures tailored to key industry categories. We also conducted photoshoots and captured video content of both their facility and product range – assets that now form the foundation of their ongoing brand story.
We also conducted photoshoots and captured video content of both their facility and product range – assets that now form the foundation of their ongoing brand story. To round things out, we ran bursts of targeted social media activity to build awareness and drive engagement across digital platforms.
The result
The response to the rebrand has been overwhelmingly positive, with both customers and stakeholders embracing the fresh new look and refined messaging. Ben Martin, Sales & Innovation Manager at The All Natural Kitchen, summed it up perfectly:
“We’ve been getting really great results, very satisfied with what the Orion team has produced and we really loved the collaborative process.”
Ben Martin, Sales & Innovation Manager
the all natural kitchen
like the look of this rebrand?
Orion Creative’s graphic designers, web developers, copywriters and animators are experts at designing, building and launching digital projects and creating strategic campaigns that make a difference.
Contact us today and we can chat about how we can promote your products and services, boost your brand and grow your business.
