Since 2012, Trans-Ax Health Care has been building and operating medical centres across Australia. Due to their successful business model, the group was expanding and needed to attract more doctors to work at the new medical centres they were establishing. To help achieve this, Trans-Ax reached out to Orion Creative for help with a complete rebrand.
During this project, the Orion team had the opportunity to utilise graphic design, web development, copywriting, video production and photography to effectively revitalise the Trans-Ax brand.
Refreshing the brand
Trans-Ax wanted a fresh, new look for their brand, so our talented graphic designers first got to work on creating options for a new logo. Included in these concepts were brand new design options, along with a modernised take on the existing logo. Trans-Ax felt this modernised concept effectively updated their brand while also honouring their legacy and still being recognisably Trans-Ax. They were thrilled with the evolved version of their logo and its suitability for their brand.
ALTERNATE LOGO CONCEPTS
Designing and building a new website
Orion’s designers and web developers created a new website to replace Trans-Ax’s outdated site. Our developers used cutting-edge web design and animation to create a user-friendly experience across all devices. Our developers made the website easy-to-use behind the scenes as well, so that the client has the ability to edit and build their own pages effortlessly for any additional content that might be needed in the future.
Our copywriters also got involved in the website, writing concise and compelling copy that would attract doctors to the company.
Photoshoots across Sydney and Canberra
Trans-Ax also needed visuals for their new website, and so Orion carried out multiple photoshoots. The first involved taking photos of Trans-Ax’s four medical centres, so that prospective doctors could get a sense of the modern facilities where they would be working. These were shot on location across Sydney and Canberra. You might even notice a few familiar faces as background extras!
Orion later conducted a team photoshoot at Trans-Ax’s Wooloomooloo office to create a series of professional portraits of the executive team for use on the website and on LinkedIn.
Creating a consistent brand approach
The Orion team helped Trans-Ax establish brand guidelines and a tone of voice document to ensure that their updated branding maintained a consistent look and voice going forward.
Utilising the styles developed for these documents, our design team created a series of marketing collateral pieces for Trans-Ax. This included stationery, business cards, letterheads, annual reports and email signatures. The Orion team also shot and edited a video of Trans-Ax’s Director explaining the company’s culture for use on the website.
Our whole team was involved in this project and it was incredibly rewarding to see Trans-Ax’s vision brought to life. Orion Creative was able to deliver a comprehensive re-brand that covered all of the company’s design needs, giving them the tools to attract and recruit doctors to their growing business.
“We are incredibly happy with the work Orion Creative has produced, all of which exceeded our expectations. We now have a brand and a website that we are excited and proud to use – we are always getting compliments on our new look.”
peter szekely, director, trans-ax health care