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Some people reckon they can do everything themselves. A Canva account can help people who aren’t graphic designers create workable designs, yet usually without the same polish an agency delivers. ChatGPT can be incredibly useful for proposal writing, emails, and blogs, however, an agency can typically create unique and engaging content that is fresher, personalised and usually more engaging.

Company owners and managers know the business better than anyone. Yet most businesses can benefit a whole lot more when professionals are called upon to handle the marketing and advertising.

Imagine how prospects react when your website takes forever to load, your logo looks slightly different on each piece of collateral, and there are multiple spelling mistakes and grammatical errors on your website, brochures, social media, and pitch documents? Unfortunately, this would lead to an immediate bad impression that can cost you clients and money. Because few people trust an amateur.

It takes skill, drive, experience and hard work to achieve results in today’s hyper-competitive business environment. Now more than ever before, the sharper you are, the more you cut through. Indeed, a recent survey of 100 Australian small and medium sized business leaders revealed that 47% of SMEs were found to be looking to remove current in-house marketing roles and instead opt for outsourced alternatives, which are seen as more cost-effective.¹

In addition to moving away from having in-house marketing capabilities, 56% of Australian small businesses in a 2022 survey plan to invest more in getting external advertising specialists to promote their digital platforms to strengthen their offers.² And then there are other small firms that try to do it all themselves, as best they can, on the cheap. So let’s fact-check this myth. How does outsourcing all, or most, of your marketing stack up against a DiY approach?