Putting brands in the spotlight
It’s been a busy few months for the Orion Creative team here in Sydney, creating design and marketing work for a wide range of industries, audiences and creative projects. We’ve loved bringing our clients’ stories to life through bold concepts and strategic execution across branding, design, web and digital marketing.
This month, we’re shining the light on three standout projects that showcase the diversity of work coming out of the studio. From food manufacturing and internal brand culture to global tech events, these projects highlight the creative thinking and collaborative spirit behind the work we do every day.
Monjay Mezza Campaign – Creative Strategy with Flavour
BRINGING A TASTE OF THE MEDITERRANEAN TO LIFE
From brand concepts and promotional artwork to market research and social media management, Orion partnered with Mediterranean dip and finger food manufacturer Monjay Mezza to elevate their presence across channels.
We also helped launch their collaboration with the talented cast of Don’t Forget The Garlic — Rob Shehadie, Tahir Bilgiç and Anthony Salame — creating bold campaign visuals that captured the humour, energy and cultural flavour the trio are known for.
Combined with in-store market research at IGA and Minto Fruit Orchard, this work helped strengthen Monjay Mezza’s connection with their audiences through authentic, engaging storytelling.
Bridgestone Mining Solutions – Investment in People Branding
CREATING AN INTERNAL IDENTITY THAT CONNECTS AND INSPIRES
Bridgestone Mining Solutions engaged us to develop the internal branding for Investment in People, a company-wide initiative created to connect teams, celebrate progress and align everyone around a shared purpose.
At the centre of the brand is a custom logo inspired by the concept of a red thread running through the organisation — a symbol of connection, direction and momentum. Built by drawing a continuous line linking each branch location, the final mark forms an abstract representation of Australia and the unity of the Bridgestone network.
Because when your people are aligned, everything moves forward.
Cisco Live 2025 – Large-Scale Signage for a Global Tech Event
BRINGING A MAJOR INDUSTRY EVENT TO LIFE THROUGH DESIGN
Our team spent nearly 800 hours designing a wide range of signage and visual environments for Cisco Live 2025 in Melbourne. From massive wayfinding structures guiding thousands of attendees through the venue to sleek branded spaces that elevated the event experience, this project was a true team effort.
Seeing it all come together onsite made every hour worth it — a standout moment for the studio and a project we’re incredibly proud of.
Looking to make your next project stand out?
At Orion Creative, our team of graphic designers, web developers, copywriters and digital marketers know what it takes to make great ideas stand out. We create work that connects, communicates and delivers results. Contact Orion Creative today to see how we can elevate your brand and help your business grow.
