This is a question we hear all the time at Orion, and it’s not an easy one to answer. Google is constantly updating their own algorithm to provide users with the best possible search results, and the trend in recent years is to reward sites with great, well-written and original content over sites that spam keywords throughout their copy in an effort to rank. Meta keywords are out – great content is in!
Google recently unveiled their new Facebook competitor, Google+ – they are currently in a closed testing phase – though you can get invites if you know the right people (like us for example). It has a number of great features, along with a clean, simplified design (you may have noticed Google and GMail’s design changing recently to match).
Only time will tell if it’s as popular as Facebook or Twitter, but if anyone can do it, it’s Google. In fact, according to a recent study Google+ acheived over 10 million users in a matter of days.