When navigating your way to a successful social media strategy, it’s hard not to draw comparisons to Game of Thrones as you vie for more market share and brand loyalty. It can be an epic uphill struggle, but here’s how you can get started.
Tumblr is a microblogging platform and social networking website. In other words, tumblr is another version of blogger, but so much better and much more exciting. If Instagram and Blogger had a baby, tumblr would be that baby. Tumblr allows you to express yourself in whatever way pleases you – text, photos (which is the most popular), quotes, videos, audio, providing links to your followers or even chatting (which is rarely used).
A hashtag is a device used in social media to group relevant conversations. Tagging a word with a hash (or pound) symbol makes it easy for our posts to be filtered according to topic, and any developments in these topics to be tracked.
It’s a simple yet powerful tool for building conversations and spreading messages – and unfortunately rumours too – as we’ll discover in a minute.
Blink and you miss it – keeping up with the latest Facebook cover photo guidelines keeps you on your toes.
As of July 1, 2013, Facebook updated its Page Guidelines by removing this line “Covers may not include images with more than 20% text.” They have not yet publicly announced the change or the reason behind it yet; it remains permission-by-omission.
Instagram is a free photo-sharing app with over 130 million active users! Users have shared over 16 billion photos and the app has cemented itself as the number one photo-based social media service. Instagram bills itself as a fun, quirky way to share photos. Allowing users to snap photos on their phone, apply vintage filters and immediately upload to all their followers. You can also share these photos with others across social media sites such as Facebook and Twitter.
In Part 1 of our Social Media for Business: LinkedIn article, we discussed what a LinkedIn company page is, how to create one, how to add your products/services and how to make it look ace. Now that we’re all set up, it’s time we started posting updates, joining groups and gaining insights into our followers’ interests and behaviours.
Note: Since this post was written, the requirement of less than 20% text for cover photos has also been removed. More about that specific rule here.
If you’ve been managing a company page on Facebook, you’ll probably be used to tiptoeing around Facebook’s guidelines on what is permitted on your cover photo.
LinkedIn is one of the largest social media sites in use today – and it has one key difference from the Facebooks and Twitters of the world – its user base consists entirely of professionals. You won’t find any Instagrammed shots of today’s lunch or mopey status updates here, it’s all business on this side of the ‘net.
You’ve set up your company Facebook page and it’s looking real classy. What now?
In this installment of our Social Media for Business series we tackle those next essential steps – building an audience and sourcing content. We also take a look at metrics and cover the basics of Facebook advertising. There’s a glossary thrown in too. Dive in!
Part one of our Social Media for Business guide focused on how best to use Twitter to market your company. Next up we’ll be tackling that other social network – Facebook.
Facebook is undoubtedly the most popular social media site and the one that gets the most attention. You’d be hard pressed to find any major business that lacks a Facebook page these days, so it’s time your company had one too! Facebook is a great tool for branding, advertising, customer engagement and humanising your company. So let’s get started.