Since 1925, Legacy Australia have been providing service to the families of veterans who have passed away or been injured for their country. The voluntary organisation provides caring and compassionate assistance and service to widows, children and dependents with disabilities. The team at Legacy Australia are committed to providing more opportunities to the families through innovative and practical programs. It is their passion to assist, protect and advocate for the families of veterans who have given their lives and health to their country.
The Legacy Week Campaign is an annual appeal to raise awareness and funds for these families across Australia.
The Legacy Vision
Legacy Australia approached our creative team to produce engaging imagery that would bring to light the children of veteran Lance Corporal Luke Gavin, who died in the line of service. Legacy envisioned the children to be modeled with a heroic, independent and optimistic feel to the images, whilst also featuring defense force hats and a picture of the children’s father. The Legacy team requested we create a fresh and contemporary perspective of an original campaign of theirs.
The Orion team created thought-provoking, optimistic imagery that demonstrated the children in a strong and courageous fashion. We supplied the Legacy team with photoshopped imagery – moulded around a supplied image they requested we use as a point of reference. On the day, we provided hair and makeup to keep the kids looking sharp and photo ready. The envisioned heroic, independent and optimistic feel of the images was recreated using dark edges, highlights on the kids’ faces and a strong contrast of colours. The images produced will be heavily featured across their website, social media and in print advertising during their Legacy Week Campaign.
“Orion Creative’s photographers had great ideas about styling and image treatment which has resulted in stunning images that we are thrilled with”
Heidi McElnea, National Communication Officer
Legacy Australia Incorporated
Don’t forget to purchase a Legacy Week badge and help support the families of our fallen heroes. Click here for more information.