In the Spotlight: October 2020

Over the first few months of this year, the team at Orion Creative has been busy designing, writing and creating marketing collateral pieces, conducting digital marketing campaigns, redesigning logos, and a whole lot more.

Westbury Constructions targets CEOs

Westbury Constructions is a $40 million a year building company with big plans for the future. Since 2012, they have constructed a wide variety of specialty fit-out housing, community hub buildings, office, commercial and industrial developments, and heritage restorations, in Sydney, the Central Coast and the Hunter region.

The team set to work on writing and designing a full page ad plus an editorial to run alongside the ad, in the print and digital editions of CEO magazine. Off-site photography was also suggested, to positively portray the company’s MD in an engaging setting.

Taqua taps into creative expertise

In-tap water filtration company, Taqua produces a stylish range of built-in water filters that are made in Japan to the highest standards and recently launched in Australia.

After engaging Orion to handle the content creation of email campaigns to prospects and clients, the company then contracted Orion to produce two brochures – the first promoting their cartridge replacement program, the other was a B2C collateral piece selling Taqua’s built-in tap water filtration range to consumers that focused on promoting the health and convenience benefits of their system.

Horizon Homes gets a fresh new logo

As a boutique new home builder, Horizon Homes creates bespoke houses of the highest quality throughout the greater Sydney region. However, they felt their existing logo was disconnected from who they were and the image that they wanted to portray to the market. Orion’s creative team went to a display home village in Kellyville and checked out Horizon’s display home, along with some of their key competitors, to see what the opposition was doing with their branding.

Following some collaborative discussions with the client, it was agreed that we’d create a unique icon based around the ‘H’ of Horizon. The final design was selected and rolled out to a few other pieces of collateral including banners, winder signs and business cards. Next step, will be an overhaul of their website.

need a hand with your new project?

The Orion Creative team are experts at designing, building and writing digital projects and creating strategic or tactical campaigns that make a tangible difference. Contact us and we can chat about how we can promote your products and services, boost your brand, and grow your business.