Design that makes things clearer
Great design has a job to do. Sometimes that means introducing a business and what makes it different. Other times, it’s helping someone understand a complex process or find the information that’s most relevant to them.
For this edition of In The Spotlight, we’re sharing three recent projects where thoughtful design and clear communication have come together across brand, print and digital. From a new identity and website to informative client collateral and audience-focused web concepts, each project was shaped around making the experience simpler, clearer and more engaging.
Vercoe Events
A FRESH BRAND AND DIGITAL HOME FOR EVENT EXPERTS
Vercoe Events delivers corporate events and experiences for clients across Australia, so when the business needed a refreshed presence of its own, Orion Creative was brought in to develop a new brand look and feel and bring it to life online.
The new visual direction provided the foundation for a streamlined website designed to clearly communicate who Vercoe Events are, what they do and the breadth of experience behind the business. The result is a polished and professional digital presence that allows the work to take centre stage while giving the brand a distinctive and consistent identity.
The project brought Vercoe Events’ brand and digital presence together, creating a cohesive identity that reflects the professionalism and experience behind the business.
Christou Homes
ELEVATING INFORMATION THROUGH THOUGHTFUL DESIGN
For Christou Homes, we recently helped design a few pieces of important collateral, created to provide useful information at different stages of the home building journey.
The first, a Dual Living Checklist, was developed as an educational lead magnet for Sydney homeowners considering dual living. It covers important early considerations including zoning, setbacks, floor space ratios, lot size and frontage, along with potential approval pathways and a practical checklist to consider before investing in plans.
We also designed an eight-page Selection Process brochure and polished an editable proposal template, to help Christou Homes clients better understand what to expect as they progress through their build journey.
Working with content supplied by the client, and providing feedback on the lead magnet copy, our focus was on presenting detailed information in a clear and accessible format while creating elevated collateral that reflected the existing Christou Homes brand. The result is a polished suite of materials that supports customers with useful information while reinforcing the quality of the Christou Homes experience.
LendConnect
DESIGNING DIGITAL EXPERIENCES AROUND THE AUDIENCE
When a business serves more than one audience, a single website message doesn’t always speak effectively to everyone.
For LendConnect, Orion Creative developed two new homepage concepts, each designed around the different needs of brokers and borrowers.
The broker-focused concept puts the partnership proposition at the centre of the experience, providing clearer information about how brokers can work with LendConnect and the support available to them. The borrower concept takes a different approach, helping consumers quickly understand the types of purchases and expenses LendConnect may be able to help finance and providing a clearer pathway to explore their options.
By considering what each audience is looking for when they arrive on the website, the concepts demonstrate how thoughtful content hierarchy, messaging and design can create a more relevant digital experience rather than asking one homepage to do everything for everyone.
Our new look and feel is being built out by LendConnect’s development team.
Looking to make your message clearer?
Whether you’re developing a new website, creating customer-facing collateral or refreshing the way your brand communicates, good design should make it easier for your audience to understand who you are and what you can offer.
At Orion Creative, we bring strategy, design, content and digital expertise together to create communications that look considered and work with purpose. Get in touch with our team to discuss your next project.
