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Content

Engage and build your audience with content marketing

We love good design. It’s what gets us out of bed; it’s our craft and we are lucky enough to share that passion and expertise with our clients every day. But good design is only the beginning. In this article, we take a look at content marketing and how the art of storytelling can be one of the most effective ways to grow your business.

Get fresh and get found! Unique content a winner in Panda 4.0 rollout

With Google rolling out its Panda 4.0 algorithm changes, there is increased emphasis on fresh and original content.

What’s not to like?

Well, sites that use syndicated or duplicated content may suffer, although many of these same sites have been enjoying more than their share of search engine traffic under Google’s previous algorithm.

Why is Panda 4.0 good for you and me?

It’s a chance for your website to shine. To make the most of this opportunity, let’s look at strategies for developing and publishing original content.

Improve your SEO ranking

A lot of factors contribute to SEO success.  While it can be overwhelming to try to address all aspects, the upside is there is plenty you can do to improve your SEO ranking.

This infographic is a useful reminder of the on and off-page factors that get search engines excited. Plus, it’s well organised and shows how individual factors combine to contribute to successful SEO.

Write engaging emails

Are you introducing email campaigns into your marketing communications?

Wanting to get better results from the emails you send?

This article will help you write engaging emails that help you meet your targets sooner.

How running an email marketing campaign is like training to be a warrior

I was thinking the other day, while training to be a warrior, that it is a lot like running an email campaign… Kind of spooky in comparison actually.

Just like training to be a warrior, email marketing needs to have the proper planning, you’re not going to see results right away, you need to focus, you need to repeat the process a few times and you need to grow a beard and roar from a mountain top.

let's discover together

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