One of our recent articles offered advice on how to grow your audience through content marketing. But what if your products or services aren’t particularly “entertaining” in the first place and you’re stuck for ideas? Here are some tips that can help.
We love good design. It’s what gets us out of bed; it’s our craft and we are lucky enough to share that passion and expertise with our clients every day. But good design is only the beginning. In this article, we take a look at content marketing and how the art of storytelling can be one of the most effective ways to grow your business.
With Google rolling out its Panda 4.0 algorithm changes, there is increased emphasis on fresh and original content.
What’s not to like?
Well, sites that use syndicated or duplicated content may suffer, although many of these same sites have been enjoying more than their share of search engine traffic under Google’s previous algorithm.
Why is Panda 4.0 good for you and me?
It’s a chance for your website to shine. To make the most of this opportunity, let’s look at strategies for developing and publishing original content.
A lot of factors contribute to SEO success. While it can be overwhelming to try to address all aspects, the upside is there is plenty you can do to improve your SEO ranking.
This infographic is a useful reminder of the on and off-page factors that get search engines excited. Plus, it’s well organised and shows how individual factors combine to contribute to successful SEO.
Content marketing can seem counter intuitive to business owners. Essentially, it’s a method of communicating with your existing and potential clients without pitching your products and services to them. If it’s not sounding much like a traditional marketing strategy at this point, then you’re spot on.
I was thinking the other day, while training to be a warrior, that it is a lot like running an email campaign… Kind of spooky in comparison actually.
Just like training to be a warrior, email marketing needs to have the proper planning, you’re not going to see results right away, you need to focus, you need to repeat the process a few times and you need to grow a beard and roar from a mountain top.