Over the last few months we’ve been working to revitalize the Complete Electrical brand. Starting with a brand new logo – a playful combination of the C and E on a bright, aqua coloured background along with a more mature typeface. From there, we created business cards and letterheads along with specialist service books and email signatures.
How running an email marketing campaign is like training to be a warrior
I was thinking the other day, while training to be a warrior, that it is a lot like running an email campaign… Kind of spooky in comparison actually.
Just like training to be a warrior, email marketing needs to have the proper planning, you’re not going to see results right away, you need to focus, you need to repeat the process a few times and you need to grow a beard and roar from a mountain top.