A brief is like good stock.
It’s the clear, condensed, flavoursome base from which the most magnificent conceptual soups or sauces can be concocted.
Mouth watering? Let’s get cooking…
What, toddlers aren’t your target market?
Google confidently tells us its Display Ads appear on websites that are ‘relevant to what you’re selling’. Our own experience has shown that Google has a pretty broad definition of ‘relevant’, and the traffic Display Ads bring often have a much poorer conversion rate than your regular ol’ Adwords that appear on search engine results page.
With mobile apps and games emerging as a major source of advertising revenue, we’re told that as advertisers we’re getting more and more options to touch our target market.
But if we allow Google to choose who sees our ads, may we be unwittingly throwing our advertising dollars away?
Tumblr for business. It may surprise you!
Tumblr is a microblogging platform and social networking website. In other words, tumblr is another version of blogger, but so much better and much more exciting. If Instagram and Blogger had a baby, tumblr would be that baby. Tumblr allows you to express yourself in whatever way pleases you – text, photos (which is the most popular), quotes, videos, audio, providing links to your followers or even chatting (which is rarely used).
Make your blog the centre of your Content Marketing Strategy
Content marketing can seem counter intuitive to business owners. Essentially, it’s a method of communicating with your existing and potential clients without pitching your products and services to them. If it’s not sounding much like a traditional marketing strategy at this point, then you’re spot on.
October round-up
Glitzy new sites New sites launched this month include the gorgeous girlglitz.com.au. Created for makeup artist Donna Rowe, it showcases her stunning photography and makeup artistry. By all accounts, the site is exactly how Donna
Harmony collection rocks Ontera
Working alongside Kevin Harkin, Jeremy Mead and the Ontera team on the campaign for Harmony Collection has been great fun. The Harmony Collection is a range of carpet designs inspired by nature. We fully realised this connection to nature right across the campaign; from website to signage, logo design, brochures, photography, package design, email marketing, stationery, printing, and video production. We developed for the client a number of techniques to streamline the efficiency of the campaign and minimise costs for the client; a dedicated in-house photography studio (with magic powers) was one such technique.
Love your business blog
Love your business blog…and it will love you back.
Posting a business blog entry can be a little like date night. Ok, it doesn’t tick all those boxes.
But it does involve setting aside time to foster your relationships with your customers. It can provide a break from the routine of a day in the office or on the floor, and a chance to let your creativity off its leash.
Why aren’t I ranked first on Google?
This is a question we hear all the time at Orion, and it’s not an easy one to answer. Google is constantly updating their own algorithm to provide users with the best possible search results, and the trend in recent years is to reward sites with great, well-written and original content over sites that spam keywords throughout their copy in an effort to rank. Meta keywords are out – great content is in!
Shaun and Sean: the dream team
What happens when two fellas with the same name work together?
Hello Sean
Another new addition to the team! We’re so happy to have Sean Rom around to write copy, make use of his extensive production skills and you know, make inappropriate jokes.
Need it wrote? O good
Our newest addition to Orion is copywriter Donna Kilby. She writes and knows SEO and is more than happy to write for you.
Is website content as important as design?
Mother’s are always right, aren’t they? Growing up, my mum frequently used to tell me: “It’s not what you say. It’s how you say it.” When we start the process of building or redesigning a site at Orion, our holistic view is based on a belief in the importance of that proven adage.
When it comes to websites, what you say – in this case being the design of your site, and how you say it – the copy/content and functionality, play equal parts in the success, or otherwise, of your website.
