Kinetic typography literally means ‘moving type’; and refers to the dynamic presentation of words, characters and images in a video.
We’ve seen different approaches to the time-based movement of words since opening titles and captioning in the early days of film. But sorry, if you’ve ever been told that highly trained fleas are used its making, then I’m afraid that person is having you on.
Most recently, kinetic typography (also known as kinetic text) has made an impact as a demonstration or educational tool. Businesses have found that kinetic typography videos create an engaged audience, so are a great way to communicate a key message about a product or service.