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There’s nothing like gorgeous in situ images to spark interest in a new product range; particularly in the heavily visual world of interior design.
So with a new foray into the residential market, Australian/New Zealand carpet tile manufacturer Ontera Modular Carpets worked with Orion’s photography and design team to create a compelling visual story to accompany the launch.
Video tells a story in the way no other medium can, and we’ve been asked a lot lately to get out the video and sound gear to help document our client’s stories.
Working alongside Kevin Harkin, Jeremy Mead and the Ontera team on the campaign for Harmony Collection has been great fun. The Harmony Collection is a range of carpet designs inspired by nature. We fully realised this connection to nature right across the campaign; from website to signage, logo design, brochures, photography, package design, email marketing, stationery, printing, and video production. We developed for the client a number of techniques to streamline the efficiency of the campaign and minimise costs for the client; a dedicated in-house photography studio (with magic powers) was one such technique.
Did you know we now have our own green screen set up? It’s an exciting new acquisition for us that means we can swap in film backgrounds and create fancy scenes easily.
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