An analysis recently conducted by technology firm Responsys, put Thursday as the best day for email marketing campaigns. It also confirms what we already knew: Monday and Friday are not good days to send out campaigns.
How Orion helped the donations skyrocket!
Back in late 2010 we were approached by two lovely ladies from Hear the Children (after they saw what a great job we did for Wings Away) to work on the Tour de Hills website.
The Tour de Hills is a charity bike ride event held every year to raise funds for the Rotary Club of Castle Hill and they pass on the donations to their selected Charities. This year the major charity was Hear the Children, a not for profit organisation that helps hearing impaired children and babies to learn to talk.
How running an email marketing campaign is like training to be a warrior
I was thinking the other day, while training to be a warrior, that it is a lot like running an email campaign… Kind of spooky in comparison actually.
Just like training to be a warrior, email marketing needs to have the proper planning, you’re not going to see results right away, you need to focus, you need to repeat the process a few times and you need to grow a beard and roar from a mountain top.