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google

Get fresh and get found! Unique content a winner in Panda 4.0 rollout

With Google rolling out its Panda 4.0 algorithm changes, there is increased emphasis on fresh and original content.

What’s not to like?

Well, sites that use syndicated or duplicated content may suffer, although many of these same sites have been enjoying more than their share of search engine traffic under Google’s previous algorithm.

Why is Panda 4.0 good for you and me?

It’s a chance for your website to shine. To make the most of this opportunity, let’s look at strategies for developing and publishing original content.

Google time machine lands down under

When Google first announced its new time travel feature for Street View, it was only rolled out to a small batch of users, with the rest of us itching to take it for a spin. Knowing it can sometimes take an age for new features to reach us here in Australia, I wasn’t going to hold my breath for this one. So I was pleasantly surprised to find that it now works and is usable on the streets of Australia.

What, toddlers aren’t your target market?

Google confidently tells us its Display Ads appear on websites that are ‘relevant to what you’re selling’. Our own experience has shown that Google has a pretty broad definition of ‘relevant’, and the traffic Display Ads bring often have a much poorer conversion rate than your regular ol’ Adwords that appear on search engine results page.

With mobile apps and games emerging as a major source of advertising revenue, we’re told that as advertisers we’re getting more and more options to touch our target market.

But if we allow Google to choose who sees our ads, may we be unwittingly throwing our advertising dollars away?

Why aren’t I ranked first on Google?

This is a question we hear all the time at Orion, and it’s not an easy one to answer. Google is constantly updating their own algorithm to provide users with the best possible search results, and the trend in recent years is to reward sites with great, well-written and original content over sites that spam keywords throughout their copy in an effort to rank. Meta keywords are out – great content is in!

Update Your Browser

Update your browser or pay! That’s the message coming from online electronics retailer Kogan.com, who have introduced an ‘Internet Explorer Tax’ of 6.8% on any product you buy from the site.

iPads, smartphones and orangutans

It was recently reported that some orangutans in Miami zoo are using iPads as part of a learning program to increase communication with their trainers. As well as being a well-timed story for the recent release of the new iPad (nice work Apple), it also highlights the growing dominance of mobile computer technology on our daily lives.

SEO… Serious Business. Seriously.

More and more often we are asked to help a website we design get to the first page of Google.

The acronym that will help you get there is SEO… SEO stands for Search Engine Optimisation. Search Engine Optimisation is all about making your website get found on the internets.

So… how do we get to the first page* on Google?

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