Do you ever check your emails on your phone? Yup – I thought so. Me too. According to a recent Litmus study, 44% per cent of emails are now opened on a mobile device.
When your email arrives in your subscriber’s inbox, there are two things that straight away impacts the likelihood of it being read. These two things are
- the identity of the sender in the “from” field, and
- the email subject line.
As for the “from” address – keep it simple and recognisable with your company name. But how do you write a subject line that will get your email opened?
We have a lot of clients who use our email marketing system to keep in touch with their subscribers. If you’re one of them, you’ve probably come across our reporting system as well. It’s very comprehensive and offers a load of information, including who’s been reading your content, who’s shared it across social media, and what times people are accessing your campaigns – all valuable marketing data!
We’ll use the October Orion Newsletter* to describe some of the features you may not know about, and answer some common questions.
When we think spam, it’s often a junky email offering ph@rmaceut!cals, Casino Royale or fake Rolex watches which spring to mind. True, we may also think Monty Python.
But spam is not always as obvious as those dubious messages sent en-masse. As business owners or employees are we ever –GASP!- unwitting perpetrators ourselves?
Seriously. We can’t keep Space Ninja away from the Chronozoom project.
Good question, I am glad I asked it.
With the kids these days streaming their hip hop rap music, dancing at their all night disco clubs and finding out about these all online, it is hard for someone like Santa, in his workshop, surrounded by elves, carving away at the little wooden toys to keep up with the speedy demand from his clients (or hip hop listening disco dancing children).
With 4 sporting divisions (Netball, Cricket, Little Athletics and Soccer), over 1500 registered players, and each sporting division boasting their own committee, the Rouse Hill Rams has evolved from an idea at a local pub, into a unique sporting model not seen anywhere in Australia.
Orion has sponsored the Sports Club since inception in 2006, and along with a handful of genuine sports mad Dads and Mums, have helped shape its dynamic setup into a recognisable sporting service provider within the Hills community.
Back in late 2010 we were approached by two lovely ladies from Hear the Children (after they saw what a great job we did for Wings Away) to work on the Tour de Hills website.
The Tour de Hills is a charity bike ride event held every year to raise funds for the Rotary Club of Castle Hill and they pass on the donations to their selected Charities. This year the major charity was Hear the Children, a not for profit organisation that helps hearing impaired children and babies to learn to talk.
I was thinking the other day, while training to be a warrior, that it is a lot like running an email campaign… Kind of spooky in comparison actually.
Just like training to be a warrior, email marketing needs to have the proper planning, you’re not going to see results right away, you need to focus, you need to repeat the process a few times and you need to grow a beard and roar from a mountain top.