Multinational software company Adobe has announced that its latest pieces of hardware, Projects Mighty and Napoleon, will be released in the first half of 2014.
Enfojer: Dark room developer for your smartphone pics
A campaign started on IndieGoGo aims to bring old school photography and traditional dark room developing techniques to the new age of technology.
The Enfojer is a portable smartphone photographic enlarger. It allows you to develop photographs from your smartphone at home without using any film. In an original enlarger, the film’s negatives are always the photographic source that will become enlarged, but by using the Enfojer your smartphone is the negative film.
Tumblr for business. It may surprise you!
Tumblr is a microblogging platform and social networking website. In other words, tumblr is another version of blogger, but so much better and much more exciting. If Instagram and Blogger had a baby, tumblr would be that baby. Tumblr allows you to express yourself in whatever way pleases you – text, photos (which is the most popular), quotes, videos, audio, providing links to your followers or even chatting (which is rarely used).
Write engaging emails
Are you introducing email campaigns into your marketing communications?
Wanting to get better results from the emails you send?
This article will help you write engaging emails that help you meet your targets sooner.
Write a winning email subject line
When your email arrives in your subscriber’s inbox, there are two things that straight away impacts the likelihood of it being read. These two things are
- the identity of the sender in the “from” field, and
- the email subject line.
As for the “from” address – keep it simple and recognisable with your company name. But how do you write a subject line that will get your email opened?
Hashtag best practice
A hashtag is a device used in social media to group relevant conversations. Tagging a word with a hash (or pound) symbol makes it easy for our posts to be filtered according to topic, and any developments in these topics to be tracked.
It’s a simple yet powerful tool for building conversations and spreading messages – and unfortunately rumours too – as we’ll discover in a minute.
Facebook drops 20% text rule for cover photos
Blink and you miss it – keeping up with the latest Facebook cover photo guidelines keeps you on your toes.
As of July 1, 2013, Facebook updated its Page Guidelines by removing this line “Covers may not include images with more than 20% text.” They have not yet publicly announced the change or the reason behind it yet; it remains permission-by-omission.
Social Media for Business: Instagram
Instagram is a free photo-sharing app with over 130 million active users! Users have shared over 16 billion photos and the app has cemented itself as the number one photo-based social media service. Instagram bills itself as a fun, quirky way to share photos. Allowing users to snap photos on their phone, apply vintage filters and immediately upload to all their followers. You can also share these photos with others across social media sites such as Facebook and Twitter.
Make your blog the centre of your Content Marketing Strategy
Content marketing can seem counter intuitive to business owners. Essentially, it’s a method of communicating with your existing and potential clients without pitching your products and services to them. If it’s not sounding much like a traditional marketing strategy at this point, then you’re spot on.
Social Media for Business: LinkedIn (Part 2)
In Part 1 of our Social Media for Business: LinkedIn article, we discussed what a LinkedIn company page is, how to create one, how to add your products/services and how to make it look ace. Now that we’re all set up, it’s time we started posting updates, joining groups and gaining insights into our followers’ interests and behaviours.
New Facebook cover photo rules
Note: Since this post was written, the requirement of less than 20% text for cover photos has also been removed. More about that specific rule here.
If you’ve been managing a company page on Facebook, you’ll probably be used to tiptoeing around Facebook’s guidelines on what is permitted on your cover photo.
Social Media for Business: LinkedIn (Part 1)
LinkedIn is one of the largest social media sites in use today – and it has one key difference from the Facebooks and Twitters of the world – its user base consists entirely of professionals. You won’t find any Instagrammed shots of today’s lunch or mopey status updates here, it’s all business on this side of the ‘net.
