One of our recent articles offered advice on how to grow your audience through content marketing. But what if your products or services aren’t particularly “entertaining” in the first place and you’re stuck for ideas? Here are some tips that can help.
Engage and build your audience with content marketing
We love good design. It’s what gets us out of bed; it’s our craft and we are lucky enough to share that passion and expertise with our clients every day. But good design is only the beginning. In this article, we take a look at content marketing and how the art of storytelling can be one of the most effective ways to grow your business.
Why you should A/B test your email campaigns
Email campaigns are an important aspect of many businesses marketing strategies, and with so many email campaigns constantly bombarding users, it’s more important than ever to cut through the clutter and achieve great results.
A/B testing can help you determine the best way to present your emails to ensure a high open and click-through rate.
Rams photo shoot sneak peek
The Orion photography team has been getting a workout, both on and off the field, as they gather still shots and video footage to use on the new website for sporting club the Rouse Hill Rams.
The gritty, new look will showcase a range of players of all ages from sports including netball, cricket, soccer and touch football.
Get fresh and get found! Unique content a winner in Panda 4.0 rollout
With Google rolling out its Panda 4.0 algorithm changes, there is increased emphasis on fresh and original content.
What’s not to like?
Well, sites that use syndicated or duplicated content may suffer, although many of these same sites have been enjoying more than their share of search engine traffic under Google’s previous algorithm.
Why is Panda 4.0 good for you and me?
It’s a chance for your website to shine. To make the most of this opportunity, let’s look at strategies for developing and publishing original content.
A good brief is the start of a great project
A brief is like good stock.
It’s the clear, condensed, flavoursome base from which the most magnificent conceptual soups or sauces can be concocted.
Mouth watering? Let’s get cooking…
Google time machine lands down under
When Google first announced its new time travel feature for Street View, it was only rolled out to a small batch of users, with the rest of us itching to take it for a spin. Knowing it can sometimes take an age for new features to reach us here in Australia, I wasn’t going to hold my breath for this one. So I was pleasantly surprised to find that it now works and is usable on the streets of Australia.
Social Media for Business – Pinterest
Heard the term ‘pins’ and wondered what these things are? Not to worry. We’ve got you covered.
What, toddlers aren’t your target market?
Google confidently tells us its Display Ads appear on websites that are ‘relevant to what you’re selling’. Our own experience has shown that Google has a pretty broad definition of ‘relevant’, and the traffic Display Ads bring often have a much poorer conversion rate than your regular ol’ Adwords that appear on search engine results page.
With mobile apps and games emerging as a major source of advertising revenue, we’re told that as advertisers we’re getting more and more options to touch our target market.
But if we allow Google to choose who sees our ads, may we be unwittingly throwing our advertising dollars away?
Why responsive email?
Do you ever check your emails on your phone? Yup – I thought so. Me too. According to a recent Litmus study, 44% per cent of emails are now opened on a mobile device.
Improve your SEO ranking
A lot of factors contribute to SEO success. While it can be overwhelming to try to address all aspects, the upside is there is plenty you can do to improve your SEO ranking.
This infographic is a useful reminder of the on and off-page factors that get search engines excited. Plus, it’s well organised and shows how individual factors combine to contribute to successful SEO.
Please shoot my business
Video tells a story in the way no other medium can, and we’ve been asked a lot lately to get out the video and sound gear to help document our client’s stories.