Tag

Marketing

Richer web ads

There are normal flash ads on the web, and then there are rich media ads. No doubt, you’ve noticed them on sites like SMH and NineMSN, but you might not have known what they were called. These are the ads that show you a video on roll-over, or appear over the top of content, or even—in the case of an Avatar ad I saw recently—grab the whole bloody website, and shove it down in simulated 3D so they can show their own page above it. That’s cheeky! But it makes you notice and, as Ben would say, go “Ooo!”

PDK Corporate Events

Another new site’s gone live today, this time for our friends at PDK Events. We’ve been working together for over 10 years, and it was about time we gave them an upgrade.

HTML5 and Internet Explorer

Just fair warning, this is a rant. If you are Microsoft, read it! If you’re easily offended by slagging out corporates that just don’t get it. Please do not continue.

Citrix Illustrated

Stock photography is bloody useful, cost-effective, quick and easy, but it can also come off a little lazy, too general, and far too easy to spot.

Here we lovingly call it B-roll—need a man holding a hammer to fill some empty space? We got that b-roll!

For a recent project, Citrix wanted to illustrate a PowerPoint presentation with many very specific photos. The main problem of course would be sourcing them all, but trying to tie them together would be a problem too, when they’re all from different photographers and shoots.

How running an email marketing campaign is like training to be a warrior

I was thinking the other day, while training to be a warrior, that it is a lot like running an email campaign… Kind of spooky in comparison actually.

Just like training to be a warrior, email marketing needs to have the proper planning, you’re not going to see results right away, you need to focus, you need to repeat the process a few times and you need to grow a beard and roar from a mountain top.