A recent announcement from Google has now put mobile-friendly websites and the need for responsive web design at the forefront of any business’ online marketing strategy. Check out this infographic for more.
Brand refresh breathes new life into business intelligence
We’ve gone and done the impossible. We’ve made business intelligence software look sexy! Take a look at our recent work with Inside Info.
How to optimise images for search
The right image will attract attention to your webpage and add impact to your content.
But images can also be great for search engine optimisation – making your content more searchable and shareable – if you know how to make the most of them.
Use these tips to get the most value from the images on your website.
Is your SEO company a risk to your website?
Q: How do you know if the SEO company you hire to boost your rankings is actually putting your website at risk in the long term?
A: It will largely depend on whether they are using ‘black hat’ or ‘white hat’ SEO techniques.
Yes it’s good vs evil in the search engine arena.
Improve your SEO ranking
A lot of factors contribute to SEO success. While it can be overwhelming to try to address all aspects, the upside is there is plenty you can do to improve your SEO ranking.
This infographic is a useful reminder of the on and off-page factors that get search engines excited. Plus, it’s well organised and shows how individual factors combine to contribute to successful SEO.
Social Media for Business: LinkedIn (Part 2)
In Part 1 of our Social Media for Business: LinkedIn article, we discussed what a LinkedIn company page is, how to create one, how to add your products/services and how to make it look ace. Now that we’re all set up, it’s time we started posting updates, joining groups and gaining insights into our followers’ interests and behaviours.
Why aren’t I ranked first on Google?
This is a question we hear all the time at Orion, and it’s not an easy one to answer. Google is constantly updating their own algorithm to provide users with the best possible search results, and the trend in recent years is to reward sites with great, well-written and original content over sites that spam keywords throughout their copy in an effort to rank. Meta keywords are out – great content is in!
Need it wrote? O good
Our newest addition to Orion is copywriter Donna Kilby. She writes and knows SEO and is more than happy to write for you.
Google+, Social Media and SEO
Google recently unveiled their new Facebook competitor, Google+ – they are currently in a closed testing phase – though you can get invites if you know the right people (like us for example). It has a number of great features, along with a clean, simplified design (you may have noticed Google and GMail’s design changing recently to match).
Only time will tell if it’s as popular as Facebook or Twitter, but if anyone can do it, it’s Google. In fact, according to a recent study Google+ acheived over 10 million users in a matter of days.
New Website: Grounds for Improvement
Grounds for Improvement is a landscaping company focusing on new designs or overhauling your existing garden – but this time it was their turn for a redesign!
SEO… Serious Business. Seriously.
More and more often we are asked to help a website we design get to the first page of Google.
The acronym that will help you get there is SEO… SEO stands for Search Engine Optimisation. Search Engine Optimisation is all about making your website get found on the internets.
So… how do we get to the first page* on Google?
The Complete Package
Over the last few months we’ve been working to revitalize the Complete Electrical brand. Starting with a brand new logo – a playful combination of the C and E on a bright, aqua coloured background along with a more mature typeface. From there, we created business cards and letterheads along with specialist service books and email signatures.
