Search Engine Optimisation

Is your SEO company a risk to your website?

Q: How do you know if the SEO company you hire to boost your rankings is actually putting your website at risk in the long term?

A: It will largely depend on whether they are using ‘black hat’ or ‘white hat’ SEO techniques.

Yes it’s good vs evil in the search engine arena.

Improve your SEO ranking

A lot of factors contribute to SEO success.  While it can be overwhelming to try to address all aspects, the upside is there is plenty you can do to improve your SEO ranking.

This infographic is a useful reminder of the on and off-page factors that get search engines excited. Plus, it’s well organised and shows how individual factors combine to contribute to successful SEO.

Why aren’t I ranked first on Google?

This is a question we hear all the time at Orion, and it’s not an easy one to answer. Google is constantly updating their own algorithm to provide users with the best possible search results, and the trend in recent years is to reward sites with great, well-written and original content over sites that spam keywords throughout their copy in an effort to rank. Meta keywords are out – great content is in!

Google+, Social Media and SEO

Google recently unveiled their new Facebook competitor, Google+ – they are currently in a closed testing phase – though you can get invites if you know the right people (like us for example). It has a number of great features, along with a clean, simplified design (you may have noticed Google and GMail’s design changing recently to match).

Only time will tell if it’s as popular as Facebook or Twitter, but if anyone can do it, it’s Google. In fact, according to a recent study Google+ acheived over 10 million users in a matter of days.

SEO… Serious Business. Seriously.

More and more often we are asked to help a website we design get to the first page of Google.

The acronym that will help you get there is SEO… SEO stands for Search Engine Optimisation. Search Engine Optimisation is all about making your website get found on the internets.

So… how do we get to the first page* on Google?