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Unless you work in the food, beverage or manufacturing industries, you may not take much notice of the way products are packaged and presented on supermarket shelves.
Subconsciously though, as you reach for a product you will be registering things like colour, attractiveness of product images, and how easily you can see the information you need to know to decide on your purchase.
Kinetic typography literally means ‘moving type’; and refers to the dynamic presentation of words, characters and images in a video.
We’ve seen different approaches to the time-based movement of words since opening titles and captioning in the early days of film. But sorry, if you’ve ever been told that highly trained fleas are used its making, then I’m afraid that person is having you on.
Most recently, kinetic typography (also known as kinetic text) has made an impact as a demonstration or educational tool. Businesses have found that kinetic typography videos create an engaged audience, so are a great way to communicate a key message about a product or service.
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