Are you introducing email campaigns into your marketing communications?
Wanting to get better results from the emails you send?
This article will help you write engaging emails that help you meet your targets sooner.
Write a winning email subject line
When your email arrives in your subscriber’s inbox, there are two things that straight away impacts the likelihood of it being read. These two things are
- the identity of the sender in the “from” field, and
- the email subject line.
As for the “from” address – keep it simple and recognisable with your company name. But how do you write a subject line that will get your email opened?
Make your blog the centre of your Content Marketing Strategy
Content marketing can seem counter intuitive to business owners. Essentially, it’s a method of communicating with your existing and potential clients without pitching your products and services to them. If it’s not sounding much like a traditional marketing strategy at this point, then you’re spot on.
Hello Sean
Another new addition to the team! We’re so happy to have Sean Rom around to write copy, make use of his extensive production skills and you know, make inappropriate jokes.
Need it wrote? O good
Our newest addition to Orion is copywriter Donna Kilby. She writes and knows SEO and is more than happy to write for you.
Let’s catch up
It’s been a long time since we last spoke. We’ve been busy building websites: designing them, coding them, writing content for them and sending them into the big wide world. Here’s a rundown of some of our newest developments.
Why your website isn’t about you
I know. It sounds nonsensical. But bear with me. Your hardest working employee, also known as your website, really isn’t about you.
Joining the super nerd club
It seemed like it only was a week ago when I started this job but time sure has flown! It’s already been six weeks! So as a newbie girl here, this is my first contribution to the Orion Creative blog.
Why should Santa use Email Direct Marketing?
Good question, I am glad I asked it.
With the kids these days streaming their hip hop rap music, dancing at their all night disco clubs and finding out about these all online, it is hard for someone like Santa, in his workshop, surrounded by elves, carving away at the little wooden toys to keep up with the speedy demand from his clients (or hip hop listening disco dancing children).
Is website content as important as design?
Mother’s are always right, aren’t they? Growing up, my mum frequently used to tell me: “It’s not what you say. It’s how you say it.” When we start the process of building or redesigning a site at Orion, our holistic view is based on a belief in the importance of that proven adage.
When it comes to websites, what you say – in this case being the design of your site, and how you say it – the copy/content and functionality, play equal parts in the success, or otherwise, of your website.
How running an email marketing campaign is like training to be a warrior
I was thinking the other day, while training to be a warrior, that it is a lot like running an email campaign… Kind of spooky in comparison actually.
Just like training to be a warrior, email marketing needs to have the proper planning, you’re not going to see results right away, you need to focus, you need to repeat the process a few times and you need to grow a beard and roar from a mountain top.
