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content marketing

Engage and build your audience with content marketing

We love good design. It’s what gets us out of bed; it’s our craft and we are lucky enough to share that passion and expertise with our clients every day. But good design is only the beginning. In this article, we take a look at content marketing and how the art of storytelling can be one of the most effective ways to grow your business.

Get fresh and get found! Unique content a winner in Panda 4.0 rollout

With Google rolling out its Panda 4.0 algorithm changes, there is increased emphasis on fresh and original content.

What’s not to like?

Well, sites that use syndicated or duplicated content may suffer, although many of these same sites have been enjoying more than their share of search engine traffic under Google’s previous algorithm.

Why is Panda 4.0 good for you and me?

It’s a chance for your website to shine. To make the most of this opportunity, let’s look at strategies for developing and publishing original content.

What, toddlers aren’t your target market?

Google confidently tells us its Display Ads appear on websites that are ‘relevant to what you’re selling’. Our own experience has shown that Google has a pretty broad definition of ‘relevant’, and the traffic Display Ads bring often have a much poorer conversion rate than your regular ol’ Adwords that appear on search engine results page.

With mobile apps and games emerging as a major source of advertising revenue, we’re told that as advertisers we’re getting more and more options to touch our target market.

But if we allow Google to choose who sees our ads, may we be unwittingly throwing our advertising dollars away?

Improve your SEO ranking

A lot of factors contribute to SEO success.  While it can be overwhelming to try to address all aspects, the upside is there is plenty you can do to improve your SEO ranking.

This infographic is a useful reminder of the on and off-page factors that get search engines excited. Plus, it’s well organised and shows how individual factors combine to contribute to successful SEO.

Tumblr for business. It may surprise you!

Tumblr is a microblogging platform and social networking website. In other words, tumblr is another version of blogger, but so much better and much more exciting. If Instagram and Blogger had a baby, tumblr would be that baby. Tumblr allows you to express yourself in whatever way pleases you – text, photos (which is the most popular), quotes, videos, audio, providing links to your followers or even chatting (which is rarely used).

Write engaging emails

Are you introducing email campaigns into your marketing communications?

Wanting to get better results from the emails you send?

This article will help you write engaging emails that help you meet your targets sooner.

Write a winning email subject line

When your email arrives in your subscriber’s inbox, there are two things that straight away impacts the likelihood of it being read. These two things are

  • the identity of the sender in the “from” field, and
  • the email subject line.

As for the “from” address – keep it simple and recognisable with your company name. But how do you write a subject line that will get your email opened?

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