Is your SEO company a risk to your website?

Q: How do you know if the SEO company you hire to boost your rankings is actually putting your website at risk in the long term?

A: It will largely depend on whether they are using ‘black hat’ or ‘white hat’ SEO techniques.

Yes it’s good vs evil in the search engine arena.

Get fresh and get found! Unique content a winner in Panda 4.0 rollout

With Google rolling out its Panda 4.0 algorithm changes, there is increased emphasis on fresh and original content.

What’s not to like?

Well, sites that use syndicated or duplicated content may suffer, although many of these same sites have been enjoying more than their share of search engine traffic under Google’s previous algorithm.

Why is Panda 4.0 good for you and me?

It’s a chance for your website to shine. To make the most of this opportunity, let’s look at strategies for developing and publishing original content.

Improve your SEO ranking

A lot of factors contribute to SEO success.  While it can be overwhelming to try to address all aspects, the upside is there is plenty you can do to improve your SEO ranking.

This infographic is a useful reminder of the on and off-page factors that get search engines excited. Plus, it’s well organised and shows how individual factors combine to contribute to successful SEO.

Responsive web design: why go mobile?

Until quite recently, websites were designed to be viewed on desktop computers.

With the explosion of visitors now coming online via mobile phones and tablets, as web designers and developers we’re taking a fresh look at what defines a good user experience.

Space Ninjas crash website launch

What better way to launch a new website than to make a game of it?

We reckon a game of custom-designed Space Invaders is the perfect way to launch the new Orion website, and we want you to play! Dust off your old arcade-era know-how, flex your space bar and pit your skills against the tenacious invading aliens. And if you can do it better than anyone else, you’ll win $500!*. Competition closes November 1.

That post-holiday glow

Your website is one of the most important ways to communicate with your clients. At Orion we think of our site as our hardest working employee, tirelessly out there 24/7, getting to know clients on our behalf. That’s not to say our other employees (pictured) aren’t hard working, too – but for one selfish reason or another they all demand regular leisure time.

Our website on the other hand had worked non-stop for 627 days with not so much as a coffee break, so it was finally time to indulge our best employee. After a sojourn of mud packs and cocktails by the pool, our website is back, looking – we think you’ll agree – refreshed and sporting a glorious post-holiday glow.

Somfy Cup

Somfy approached us to create an online trade competition. It would be driven by an extensive online portal and content management system. Sales reps would log in and register their sales to be in the running to win some—excuse my French—bloody good prizes…oh, oui oui!